FØRM is a strategic presentation consultancy for luxury real estate.

We provide staging, styling, and design for apartments, townhouses, and homes across Manhattan, Brooklyn and the Hamptons. Our approach begins with the property itself—its architecture, character, light, and sense of place.

OUR PORTFOLIO

OUR PHILOSOPHY:

We believe thoughtful presentation

begins with understanding.

not imposing a style,

but revealing what is already there.

"After just 5 weeks we are now closing thanks to your wonderful staging. "

—Sophie | Homeowner
"The transformation is amazing! Can you do the same for my body?""

—Van | Homeowner
"Joni is the BEST! Her stagings are stylish, up-to-date and results driven; her designs are modern, understated and sophisticated; her personality is a pleasure to work with. A must go to resource for the current market. A true winner - for the sellers, the brokers and the buyers.

—Tristan Harper | Douglas Elliman
"We had the outstanding pleasure of working with Joni and team who staged a townhouse for us. We were able to sell the house, thanks in large part to Joni's work. We will 100% work with her in the future, and highly recommend her.”

—Mallory & Brandon Bogard | Serhant
"In addition to a great design sense, Joni has a real eye for how to maximize the flow of a space from a real estate perspective. She understands my business and knows what I need to accomplish for my clients, plus she makes the staging process so smooth and efficient for both me and my clients. I’ve had great results every single time I’ve worked with Joni."

—Laura Weincam | Compass
“FØRM does it all! Staging with style while understanding customers needs. Just hand them the keys and let them do the rest. Their latest staging assisted in procuring a closed sale at $1M over asking!”

—Ellen Gottlieb | Corcoran